New Zealand

    I Used To Be A Milk Bottle

    Eco-friendly Pioneer Announces Move To Using 75% Recycled Plastic In Bottles

    Earthwise is proud to announce it will be introducing 75% recycled plastic bottles across its environmental cleaning range as part of its commitment to the New Zealand Plastic Packaging Declaration. Starting with 1L laundry liquid bottles, 75% of each bottle will be made from plastic sourced from recycled milk, juice and water bottles. The new bottles will be manufactured in New Zealand and will be seen on shelf from October 2018.

    Joining other Kiwi-based businesses, Earthwise has pledged to support the New Zealand Plastic Packaging Declaration, making a commitment that 100% of its packaging is recyclable, reusable or compostable by 2025 or earlier.

    Owner and director of Earthwise, Jamie Peters, says the business is committed to reducing its use of virgin plastic in its packaging. “Making the pledge was easy for us because our bottles are already recyclable but given New Zealand’s current plastic packaging problem we know an effective solution must include more than just recycling. Kiwi companies need to take greater responsibility for the materials they are putting into the environment and we are working hard to ensure we are doing this.”

    Jamie adds, “We’ve started with our 1L laundry liquid bottles and will include 75% recycled content into all bottles across our household cleaning range by mid-2019. But that’s just the first step. We’re also working on launching 100% recycled bottles across our personal care brands, Earthwise Nourish and Glow Lab.”

    “You will notice a slight change in colour of our bottles as they become more eco-friendly,” he says.

    Earthwise is also one of ten leading businesses backing a diagnostic study of New Zealand’s entire plastic packaging system. The study is being completed by the Sustainable Business Network’s Circular Economy Accelerator (CEA), and has widespread support from across the packaging sector. It will help identify what is needed for a circular economy approach to plastic.

    “It’s important that we manage the full life cycle of plastic, not just at the end of the process, so that all plastic can be reused instead of sent to landfill. We know that we can’t tackle the plastics issue alone and are proud to be part of the ground swell of change,” says Jamie.


    Global Commitment

    Earthwise steps up plastic pledge on global scale. Supporting global commitment to eliminate plastic pollution.

    Today marks the official worldwide unveiling of The New Plastics Economy Global Commitment, led by the Ellen MacArthur Foundation in collaboration with the UN Environment, of which New Zealand owned and operated business, Earthwise Group Ltd, is proud to be 1 of 250 leading worldwide organisations to have pledged support.

    The New Plastics Economy Global Commitment aims to:

    • Help eradicate plastic waste and pollution at the source
    • Eliminate unnecessary and single use plastic packaging
    • Improve the life cycle of plastic by increasing the amount of plastics reused or recycled and made into new packaging
    • Review targets every 18 months
    • Publish annual data on progress to drive momentum and transparency

    Earlier this year Earthwise backed the New Zealand Plastic Packaging Declaration, making a commitment to ensure its packaging is 100% recyclable, reusable or compostable by 2025.

    Owner and Director of Earthwise, Jamie Peters, says “We are working hard to reduce our use of virgin plastic. In October we introduced 75% recycled plastic bottles, starting with our 1L laundry liquid and new look dishwash liquid 400ml and 750ml bottles, which are starting to appear in supermarkets now. 75% of each bottle is made from plastic sourced from recycled milk, juice and water bottles. Our aim is to include 75% recycled content into all bottles across our household cleaning range by mid-2019. From November we will introduce 100% recycled bottles across our personal care brands, Earthwise Nourish and Glow Lab”.

    Jamie says, “All companies need to take greater responsibility for the materials they are putting into our environment, at Earthwise our commitment is to ensure we are part of the prevention, not the cause. We know we can’t tackle the plastics issues alone and are thrilled to be part of a global effort to find a solution. Stepping up our commitment on a global scale was the next logical step for us.”