Nourish haircare: naturally beautiful new products

    04 Jun 2018

    Research shows that more and more consumers are looking for natural skin and haircare products, as they become increasingly concerned about what they are putting on their body and looking for products that address key hair and skin concerns.

    The Nourish philosophy is simple – if nature makes it then we don’t need to. Nourish haircare range is no different, based on essential oils like coconut, almond and jojoba, natural ingredients known for their ability to replenish and moisturize hair — reducing frizziness and keeping hair soft and supple. The Nourish range is also completely free of silicones, parabens, phthalates and sulphates.

    Earthwise has just introduced 6 new products to its Nourish haircare range, using natural and naturally derived ingredients to soothe, volumize and deeply moisturize hair. Including a natural anti-dandruff shampoo and conditioner, a volumizing shampoo and conditioner for fine hair, a natural hair mask to restore and hydrate dry and damaged hair and a leave-in treatment to moisturize, detangle and defrizz.

    “The new products in our haircare range contain ingredients like aloe vera to soothe irritated scalps; vitamin E to protect hair against the free radicals in pollution that cause ageing; and betaine, an amino acid that draws moisture into the hair, protecting and improving hair strength,” said Earthwise formulation chemist, Gill Worth.

    “We’ve chosen moisturizing ingredients that help to slow down ageing and deliver gentle natural surfactants for a deep clean without stripping hair of its natural oils. This will help to prevent unmanageability caused by dry, frizzy, static hair.
    For deep moisturizing and conditioning, Earthwise has developed a leave-in spray treatment and a natural hair mask. Designed for use two to three times a week, the leave-in spray contains natural conditioning agents like argan oil, vitamin E, vitamin B5 plus a range of essential oils. The natural hair mask is a crème containing argan oil, shea butter, vitamin E and vitamin B5 – designed to be left in for around 20 minutes before rinsing off to moisturize, detangle and defrizz. 
    For dandruff control, Earthwise has selected ingredients like pine and spearmint essential oils. Pine oil is rich in proteins and vitamin E and has been proven to combat the bacteria that most commonly causes dandruff. Gill Worth explains: “Spearmint oil also has anti-bacterial properties and cooling menthol which makes it an excellent remedy for itching and dryness. It acts to stimulate hair follicles and increase blood flow, supporting scalp health.”
    Improved circulation and oxygen distribution strengthens hair and helps it to grow more quickly. And, as you’d expect from Earthwise, the new anti-dandruff products don’t contain zinc – a synthetic, heavy metal found in 90% of standard anti-dandruff treatments.
    "Nourished by nature"