Category: Philosophy

    06 Dec 2017

    50 years of Earthwise

    50 years of Earthwise

    We can't let this year draw completely to a close without celebrating a special milestone: Earthwise has been pioneering eco-friendly cleaning now for 50 years! While you may know that the Earthwise range is created for all the needs of your family, did you know that it has a family history of its own? From a small garden shed in Orini in the Waikato, Earthwise has always set out to create products that were better for people and kinder to our world.

    01 Mar 2017

    New Zealand-Made March

    New Zealand-Made March

    There's a great way of celebrating all the cool things made here in Aotearoa. New Zealand-made March is a campaign started in 2012 by Kiwi clothing company Kilt. Created to encourage New Zealanders to support home-grown products, the campaign calls Kiwis to buy as many New Zealand products in the month of March as possible.

    22 Jun 2015

    The Earthwise Journery

    The Earthwise Journery

    There's a lot of history behind the Earthwise brand. Our environmentally-sensitive products were formulated way before 'green' became popular. We helped to turn sustainable cleaning and laundry products from expensive niche items to affordable choices for the family shopper. Our unlikely story starts in a Waikato shed...

    20 Jul 2015

    The Starfish story

    The Starfish story

    Originally by Loren Eisley. We love this story. It captures the values that were first pioneered by our founder Tom Robinson in the 1960's. At Earthwise we don't set out to change the world but we do believe that every little bit helps. It's as simple as that…One drop, one lake. One leaf, one tree. Our environment deserves our care because we only have one earth. Together, we can make the small changes that make a big difference.