Sensitive Choice

    We’re committed to helping people reduce their asthma and allergy triggers.  Asthma affects one in four Kiwi kids, and as many as one in six adults. 
    The Sensitive Choice blue butterfly logo helps shoppers to identify products that might be a better option for them, with active steps taken to avoid common, known allergens or triggers.


    The products that carry this logo are certified by an independent panel of experts.  The Asthma Foundation has a formal review process that requires an independent assessment of each product before the blue butterfly is able to be displayed on a product. The Panel includes a respiratory specialist, an allergist, and a GP, as well as a pharmacist, chemist, engineer, and an asthma sufferer. This means that you can rely on the symbol to help you choose products that may help in avoiding common, known allergens.


    Many Earthwise liquid and powder laundry products carry the reassuring blue butterfly, signalling to shoppers that our products are genuinely asthma and allergy-friendly. 

    So you could say that Earthwise laundry products help you care for the people who are your world, without costing the earth.

    Read more on our blog about Making a Sensitive Choice.

    Click here to visit the Asthma Foundation website to read more about the Sensitive Choice programme.