The Earthwise story began more than fifty years ago in clean, green and pristine New Zealand, the land of the long white cloud (and a lot of beautiful coastland, as well as native trees and wildlife). Long before most of us realised the importance of environmental considerations, entrepreneurial Earthwise founder, Tom Robinson created his first plant-based product in his garden shed in Orini, a small Waikato town.
It was a family affair as Tom and his sons meticulously formulated and tested their products, putting an artisan’s care into each and every one of their creations. Today, many of these trusted and loved natural products remain, perfected over decades of testing and refinement. The Earthwise brand remains focused on family first, offering gentle and natural alternatives to help your family clean up life’s little (and not so little) messes.
This focus and our commitment to Tom’s original vision has paid off. It’s not only the range that has grown, but the company too. 2013 saw us topping the Deloitte Fast 50, which was a huge reward for all the effort the Earthwise team put into making products that consumers clearly want.
We’ve come a long way, thanks to all of you in the Earthwise family, but what hasn’t changed is our commitment to caring for your world. We believe that we can all make a difference. In the way that one leaf grows into one tree, which grows into one forest, which makes our one earth, small positive changes can add up to have a significant impact.
Seen on supermarket shelves in both New Zealand and Australia, Earthwise is proud to be a New Zealand owned and operated company, with both manufacturing and head office based in Auckland.